Market Research Team

Market Research Team Position Descriptions & Responsibilities

Director of Market Research

The Director of Market Research works with programming directors, promotions team, and the executive team to coordinate market research and assessment initiatives. This position is responsible for synthesizing board efforts to adhere to SAB’s core values including but not limited to surveying about current and future events, promotions, and other initiatives such as text message marketing systems, online survey analysis, and focus groups with students. The Director of Market Research also networks within the University of Kentucky’s campus its sub-communities. The Director also manages the research efforts through a Market Research Team by facilitating weekly committee meetings and delegating duties.